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GBP59.95
In stock
8 May 2008
Law Society Publishing
9781853286582
Paperback + CD-ROM
234 x 156 mm
288 pages
Marketing Legal Services
Succeeding in the New Legal Marketplace
Overview
Find out what David Monk thinks about the impact of the Legal Services Act in this short video. *
Is your firm ready for the new legal marketplace?
Alternative business structures, as enabled by the Legal Services Act, means that your practice is competing with nationally recognised brands offering legal and other services. Prepare your practice for the future with Marketing Legal Services . This highly practical and user-friendly book deals with the whole range of marketing topics, showing you how to:
- capitalize on the firm's key strengths
- compete effectively with nationally trusted brands
- develop your practice through marketing management
- establish and develop your marketing database and use it to drive business
- increase and maximise profitability
The book includes a FREE CD-ROM with useful questionnaires, forms and checklists for easy customisation for use within your practice. Case studies drawn from the authors' experience highlight good and bad practice and show how to incorporate marketing within your firm.
* The views expressed within videos are those of the speakers and unless specifically stated are not those of The Law Society. The Law Society does not guarantee the accuracy of any of the content within the videos.
Reviews
"As a profession we must welcome the latest publication from the Law Society as a tool to assist all practitioners in what for the foreseeable future will be a very difficult market for selling legal services... this is a 'must-read' for the marketing partners of high-street practices in the present climate."
Solicitors Journal
Contents
1. 'Oh No! Not another marketing book';
2. Marketing and the legal profession;
3. Reviewing your firm's current position;
4. A marketing audit of your firm;
5. Marketing and management;
6. Databases;
7. Practice development;
8. Underlying promotional matters;
9. Dealing with clients;
10. Websites and newsletters;
11. A client registration scheme;
12. Business structure and development;
13. Press relations and public promotion;
14. Specific campaigns and tying up the loose ends.
About the Authors
David Monk is managing director of Marketlaw Ltd, and one of the UK's leading marketing and practice development consultants for solicitors. He has nearly twenty years' experience of practical and strategic marketing work with firms throughout the UK. In that time, he has worked with over 100 legal practices and developed an expertise in analysing and helping firms to meet their marketing and practice development needs.
Alastair Moyes MBA (Cass), ACIM is a director of Marketlaw Ltd, with particular expertise in publishing, the internet and management consultancy. He has worked extensively with professional service firms and is a regular contributor to the management section of the Law Society Gazette.